Your First 90 Days with Repuva
You don’t need to figure out everything on Day 1. This 90-day roadmap is designed to match the way people actually learn — start simple, build confidence, then layer in the powerful stuff.
By the time you hit Month 3, you’ll have a fully optimized, mostly automated reputation engine running in the background while you focus on your business.
WEEK 1 — The Foundation
Everything starts here. This week is about getting Repuva set up with the essentials so you can start collecting reviews as quickly as possible. Most users complete all of these steps in a single sitting.
Account & Organization Setup
This is your starting point — set up your organization, add your business location(s), upload your logo, and invite team members if applicable.
Getting this right from the start means every review request, feedback form, and AI response that goes out will carry your brand identity consistently.
Connect Your Review Sites
Repuva needs to know where your reviews live. Connecting your review platforms, e.g., Google, Facebook, Tripadvisor, etc., allows Repuva to sync your existing reviews, monitor new ones in real time, and respond via AI.
Create Your First Feedback Form
Your feedback form is the bridge between your customers and your public review profiles. It allows them to leave a review with ease. Set one up with your branding and connect it to your primary review site.
Set Up Your First Review Request Campaign
A campaign is how you proactively ask customers to leave a review. Start with something simple — a two-step sequence with an initial request and one follow-up for those who don’t respond.
You’ll refine the messaging and timing later, but getting the first campaign live means reviews can start flowing in immediately.
Add Your First Batch of Contacts
Add 10–20 recent customers and send out your first round of review requests. This is your proof-of-concept moment — you’ll see how the entire flow works end-to-end, from the request landing in someone’s inbox to a review appearing on Google. It also gives you real data to optimize against in the coming weeks.
WEEK 2 — Automate the Basics
Now that the foundation is in place, this week is about reducing manual work. Set up automations and notifications so Repuva keeps working even when you’re not logged in.
Set Up Auto Respond Rules
Responding to every review manually isn’t sustainable — and slow responses send the wrong signal to potential customers. Auto Respond lets AI craft personalized replies to your reviews automatically.
Start with two rules: one for positive reviews (auto-approve) and one for negative reviews (require your approval before publishing).
You’ll customize the AI’s tone and style later — for now, the goal is to make sure no review goes unanswered.
Automate adding contacts
You can automate adding customers to Repuva easily by integrating Google Sheets, BCC, and API.
Completing this step will automate the complete flow: Customer visits your business > Customer added to Repuva > Review Requests campaign sent > customer leaves a review.
Turn On Notifications
You need to know when a new review comes in — especially a negative one. Enable email or Slack notifications so you’re always in the loop without having to check the dashboard constantly.
Enable Summary Reports
Schedule a weekly/monthly summary report that lands in your inbox. It gives you a quick snapshot of your reputation growth — new reviews, average rating, response rate — without requiring you to log in. Think of it as your weekly/monthly scorecard.
Start Your Daily Routine
This is the habit that separates businesses that plateau from those that keep growing. Spend 5–10 minutes each day checking new reviews, approving AI responses, sharing reviews, and reading any private feedback.
It’s a small time investment that keeps you fully in control of your online reputation.
WEEKS 3–4 — Enhance Your Review Collection
You’ve got the basics running and automated. Now it’s time to improve the quality and volume of the reviews you’re collecting.
Enable & Configure AI Review Assistant
Most customers want to leave a review but don’t know what to write — and that’s where AI Review Assistant comes in. It guides customers through a few simple questions about their experience and generates a ready-to-post review for them.
Describe your business, set up relevant questions, and add SEO keywords that the AI will naturally weave into generated reviews. This single feature can dramatically increase both the quantity and quality of your reviews.
Create QR Codes for On-Site Collection
Not every customer interaction ends with an email or a phone number. QR codes let you capture reviews from walk-in customers, dine-in guests, or anyone physically present at your business.
Place them where the experience is freshest — checkout counters, table tents, reception desks, packaging inserts, or waiting areas.
Review Your First Batch of AI Responses
By now, Auto Respond should have generated several replies on your behalf. Take a few minutes to read through them critically. Do they sound like your brand? Are they hitting the right tone for positive and negative reviews? Take notes on what feels off — you’ll use these observations to build a custom AI prompt next month.
MONTH 2 — Optimize & Refine
You’ve been using Repuva for a full month now. You have real data, real reviews, and real patterns to work with. This month is about fine-tuning everything based on what you’ve learned.
Optimize Campaign Messages & Timing
Your first campaign was about getting things moving — now it’s time to make it perform better. Experiment with different message tones, subject lines, and timing. See which channels are performing better than others, and optimize accordingly.
Personalize messages with customer names and location details. Small tweaks in wording and timing can significantly lift your conversion rate.
Create a Custom AI Response Prompt
The default AI responses are solid, but your brand has its own voice. Build a custom prompt that reflects how you actually talk to customers — your tone, your values, the way you handle complaints, and the way you celebrate positive feedback.
It also empowers you to include your business context, seo keywords, etc., in your prompt. So even the review responses contribute to improving search visibility.
Refine AI Review Assistant Questions
Look at the reviews that AI Review Assistant has helped generate so far. Are they diverse enough, or are they starting to sound repetitive? Are customers engaging with all the questions?
Swap out underperforming questions, refresh the answer options, and keep the experience feeling fresh for your customers.
Embed Review Widgets on Your Website
You’ve been collecting great reviews — now make sure your website visitors can see them.
Create a review widget, style it to match your website’s design, filter it to show your strongest reviews, and embed it. This turns your hard-earned reviews into visible social proof that builds trust with every visitor.
MONTH 3 — Scale & Strategize
The foundation is solid, the automation is humming, and you have two months of data to draw from. This month is about unlocking advanced features and building a self-sustaining reputation engine.
Connect a Custom Email Domain
Review requests sent from [email protected] feel more trustworthy than ones from a generic address.
Set up your custom email domain so every outgoing message reinforces your brand. It improves open rates, reduces spam flags, and gives your campaigns a professional edge.
Create Segment-Specific Campaigns
Not all customers are the same, and they shouldn’t all get the same message. Create separate campaigns for different customer types — in-store vs. online, first-time vs. repeat, high-value vs. casual.
Tailor the tone, channel, and timing for each segment. The more relevant the message feels, the more likely someone is to act on it.
Set Up Multiple QR Codes for Different Touchpoints
Instead of one generic QR code, create separate ones for each area of your business — reception, rooms, checkout, packaging, waiting area.
This not only makes it easier for customers to leave a review at the right moment, but also helps you understand which touchpoints drive the most reviews and where satisfaction is highest or lowest.
Share Your Dashboard with Stakeholders
If you work with a team, partners, or clients, give them visibility into your reputation growth without giving them full account access. Set up a shared dashboard — either as a public link or password-protected — so stakeholders can see the progress without needing to ask you for updates.
Perform Your First Full Audit
Step back and look at the full picture. Review your AI Review Assistant question quality, auto-respond prompt accuracy, campaign conversion rates, widget appearance, and overall rating trajectory.
Use your summary reports to compare Month 1 vs. Month 2 performance and identify what’s working best and what needs adjustment.
MONTH 4 & BEYOND — Maintain & Grow
Repuva is now running on autopilot. Your job shifts from building to maintaining — small, strategic tweaks that compound over time.
Run Your First Recovery Campaign
Go back to the contacts from your first month who were invited but never left a review. Create a single-step campaign with a completely fresh message — not a reminder, but a warm re-engagement.
After a few months of time has passed, many of these customers will be happy to help when asked again with the right tone.
A/B Test Campaign Variations
You have a campaign that works — now find out if it could work even better. Duplicate it, change one variable (subject line, send time, channel, message tone), and compare results. Testing is how good campaigns become great ones.
Leverage Social Proof Beyond Your Website
Think beyond the widget on your website. Display reviews on a screen in your waiting room or reception area.
Share your best reviews weekly on social media using the Social Share feature. Save your design templates for quick reuse.
The more places your reviews are visible, the more trust they build. You can share your Google review on Facebook or a Facebook review on Google, or anything like that.
Discover Hidden Tricks
By now, you’re comfortable with the core platform — which means you’re ready for the features most users never find.
Explore shortcuts like URL parameter bookmarks for instant review filtering, unique form configurations, and creative ways to use QR codes and NFC that go beyond the obvious.
Keep Your Daily & Weekly Routine Going
This is the one thing that never stops. Your 5–10 minute daily check-in and 15–20 minute weekly review should feel like second nature by now. The businesses that see compounding reputation growth aren’t the ones with the fanciest setup — they’re the ones that show up consistently, month after month.
